Lewis Love

Digital products · Technology · Growth

Better digital products.
Stronger teams.
Meaningful growth.

I lead digital and technology teams to turn complex customer and operational problems into products that perform. Sometimes the right answer is to buy. Sometimes it is to build. My job is to make the right call and align people to deliver it well.

See the work
Higher educationEcommerce at £2m–£100m scaleIn-house and agency leadershipProduct, platforms and operations

01 / Selected work

The journey and the systems behind it

Better products.
Results that matter.

The visible experience is only one part of a successful digital product. I connect customer needs, commercial priorities, technology and delivery, then help the team turn them into something that works.

University of Derby / Student applications

46% more applications. One joined-up digital journey.

We replaced a fragmented application experience with a fully bespoke service connected directly to the University’s student systems. The new journey was delivered on time and on budget, and applications increased 46% year on year following launch.

Delivery

On time and on budget

Approach

Bespoke product build

Integration

PeopleSoft + institutional SSO

Platform

Azure Static Web Apps, Functions and Storage

Read the case study

The result

+46%

applications year on year

Following launch of the new journey.

ApplicationPeopleSoft

Cloud infrastructure

Cloud migrations shaped around the business.

Led and supported AWS migrations across Musclefood, CMO Group and client environments at The Digital Maze. Each started with a different commercial and operational need, so each required a different route, balancing resilience, pace, cost and delivery risk rather than treating cloud migration as the goal in itself.

Musclefood · The Digital Maze · CMO Group

Operational technology

Connecting ecommerce to the warehouse floor.

Delivered a Warehouse Management System at Musclefood, connecting the customer promise with the operation responsible for fulfilling it. The work brought technology, warehouse processes and delivery teams together around a more scalable way of operating.

Musclefood

AI & ways of working

Practical AI, built into real workflows.

Introduced AI into working practices at CMO Group and the University of Derby, focusing on useful changes teams could adopt rather than novelty. The work combined experimentation, guardrails and team engagement to improve how people create, analyse and deliver.

CMO Group · University of Derby

Student recruitment

A better offer-making experience for Clearing.

Created a new bespoke Clearing solution for the University of Derby, designed for one of the most time-critical moments in the recruitment year. It gave teams a clearer, more dependable route through offer-making when speed, accuracy and resilience mattered most.

University of Derby

A commercial foundation

£2m–£100m

Annual online revenue at businesses I’ve worked within.

Digital leadership grounded in how organisations grow.

Before higher education, I led technology and ecommerce work across retailers, high-growth online businesses and an agency. That experience still shapes how I work: understand the customer, be honest about the economics, choose technology for the situation and focus the team on outcomes rather than activity.

A pragmatic approach

The right change for the organisation.
Delivered together.

Good digital leadership is not about carrying the same answer from one organisation to the next. It is about understanding the problem, making the trade-offs visible and creating enough alignment for a team to move with confidence.

Start with the outcome

I begin with the change the organisation and its customers need, not a predetermined platform or solution. That creates a clearer basis for prioritisation, investment and measurement.

Build or buy with intent

Bespoke is valuable when the need is genuinely distinctive. Established products are valuable when they solve a common problem well. I assess fit, ownership, cost, speed and long-term flexibility before committing either way.

Align the team

Strong delivery depends on shared context. I bring product, technology, commercial and operational perspectives together, clarify the decisions that matter and give teams the space to solve the problem well.

Improve the system of delivery

I look beyond the individual project to the environment around it: priorities, ownership, ways of working, dependencies and feedback. Better teams do not simply move faster; they make better decisions and deliver more reliably.

02 / Experience

Higher education, commerce & technology

Different sectors.
One connected thread.

Leadership across higher education, ecommerce and agency environments, connecting growth, customer experience, operational change and the technology beneath them.

  1. University of Derby

    Head of Digital & Web

    Leading web and digital experience across student recruitment journeys, platforms, optimisation and accessibility.

    Current
  2. CMO Group PLC

    Group Technology Director

    Led group technology priorities across a listed ecommerce business, connecting platform, operational and organisational needs.

    2022–2023
  3. The Digital Maze

    Technical Director

    Led technical delivery in an agency environment, translating client goals into robust digital products and infrastructure.

    2019–2021
  4. Musclefood

    Head of Technology

    Led technology across a high-growth ecommerce and fulfilment operation, including cloud and warehouse transformation.

    2017–2019
  5. Love Aroma

    Head of Ecommerce

    Led ecommerce growth for a multichannel retailer, combining commercial ownership with hands-on digital delivery.

    2013–2017

Education & training

First-class BA (Hons), Media Studies
Professional Scrum Product Owner (PSPO I)
Professional Scrum Master (PSM I)

Recognition from earlier roles

  • 2020 · Best B2C eCommerce Solutions Provider – UK
    Technology Innovator Awards, for work with The Digital Maze.
  • 2018 · Specialist Online Retailer of the Year ↗
    The Grocer Gold Awards, for work with Musclefood.
  • 2016 · Best Specialist Multiple Retailer of Gifts
    The Greats Gift Retailer Awards, for work with Love Aroma.

03 / Contact

Good work starts
with a conversation.

I’m always interested in thoughtful conversations about digital leadership, better products, technology delivery and growth. If you are working through a complex change or building the team to deliver it, let’s talk.

[email protected]